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Post subject: Re: Hello, newbie w/ a question & pics!
Posted: Sun Mar 20, 2011 8:46 am
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Thanks a lot!

Another question: Were the original straps included in this time period leather or like the Ace "hippy strap" that I have? From what I was told, the original owner said the Ace was what came with the guitar.


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Post subject: Re: Hello, newbie w/ a question & pics!
Posted: Sun Mar 20, 2011 1:08 pm
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stang65 wrote:
That is strange. I find it hard to believe that all these little changes had a real effect on CBS' production cost but I guess it all adds up. Too much pencil pushin', not enough axe buildin'.


There were a bunch of other changes as the months went on. I think a number of the Fender faithful also stopped supporting Fender with their dollars and their love of product, and this hurt CBS, too.


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Post subject: Re: Hello, newbie w/ a question & pics!
Posted: Sun Mar 20, 2011 1:54 pm
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Wow, that's the sad part of how people do business. How long did it take for the faithful to get over the changes, or did they really? It would seem like CBS would have noticed the drop off and made improvements, maybe. I understand how they felt/feel, I dumped Gibson a few years back for the same reasons.


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Post subject: Re: Hello, newbie w/ a question & pics!
Posted: Sun Mar 20, 2011 2:40 pm
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stang65 wrote:
Wow, that's the sad part of how people do business. How long did it take for the faithful to get over the changes, or did they really? It would seem like CBS would have noticed the drop off and made improvements, maybe. I understand how they felt/feel, I dumped Gibson a few years back for the same reasons.


That's really more conjecture on my part that actual fact, but I suspect some of the faithful did abandon Fender for other offerings in their disappointment the sale to CBS. But there were changes to the product line that weren't up to previous Fender standards and that is sad. I can make an easy correlation with cars for this.

In the very early 90's, rumors got out that Ford was considering to offer the next generation of Mustang as a front wheel drive car on the Probe platform. Well the Mustang faithful really got up in arms and flooded Ford with letters and calls voicing their outright disgust with this potential aberration of their beloved ponycar. Ford very quickly got the message a dropped this idea like a disease.. which it would have been. Can you imagine a FWD Mustang?? I had an '88 LX 302CID (I hate the term liters but for those who don't understand cubic inches, a 5.0) and I can tell you I would have been incensed had Ford done this.

Same thing can happen with any product that is so well entrenched that it has become an icon in its genre. Fender is one of those products.


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Post subject: Re: Hello, newbie w/ a question & pics!
Posted: Sun Mar 20, 2011 3:03 pm
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This is why we try to go back to the originals, for they will never be made like that again. I look at it as preserving a piece of history. And, that Ford Mustang would have been a true abomination. That's kinda what Pontiac did to the Lemans. They turned the car that spawned the GTO into a subcompact piece of trash. No respect for the customer, all short term profit.


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Post subject: Re: Hello, newbie w/ a question & pics!
Posted: Sun Mar 20, 2011 5:48 pm
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i remember reading something about the mustang and i think the guitar was advertised as being "as quick and speedy as a sports car".


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Post subject: Re: Hello, newbie w/ a question & pics!
Posted: Sun Mar 20, 2011 6:28 pm
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cechansler wrote:
i remember reading something about the mustang and i think the guitar was advertised as being "as quick and speedy as a sports car".


Well, that makes sense to me and thanks for the info. I'm not saying that Leo hooked up with Ford over this, but I find it too much of a coincidence that they both showed up around the same time. I also know that things are planned way in advance of the public release, but that doesn't have to apply to the name. That vehicle is one of the best known muscle cars in the world, I wouldn't doubt for a moment that Fender would try to ride that wave back in '64. The car was marketed to young people and so was the guitar. Plus both the car and the guitar were marketed as affordable. Even the Fender Mustang logo implies a quick motion, like a sports car perhaps? I believe there is enough evidence to show an indirect relationship between the two. It makes sense and would have been great marketing. We see this all the time, one product riding the coattails of another. I was never pushing some vast conspiracy theory, it's just simple marketing. :wink:

As far as the "sports car" ad, that's how they marketed the Mustang reissues in 2008. Just found a ton of those all over the net. If they didn't use it in the '60's, they sure used it a couple of years ago.


ps: ummmm, case kinda closed: Ok not, but kinda cool anyway. Funny what you can find on Ford Mustang forums.

Image

Image


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Post subject: Re: Hello, newbie w/ a question & pics!
Posted: Thu Mar 31, 2011 8:52 pm
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When I first got to college in '73, there was some kind of arts&crafts show. One stall had that exact guitar used and they wanted $300 for it. Back then, $300 was 75% of a semester's tuition at any SUNY school. I didn't have that kind of money, nor could I play much, but that over-priced, used red Mustang in the grey case with the orange lining showed up a couple of times more.

I don't know if Ford released the "Mustang" name before the car was actually introduced, but it would fit the Fender model of names that said "new" and "now". The Telecaster, introduced in 1951, was when television broadcasting was new and still very cool. "Telecaster" is definitely cooler than the original name "Broadcaster. The Stratocaster appeared as people began to recognize that new commercial passenger planes could actually fly above the clouds in the stratosphere.

But it's hard to believe that there wasn't SOME synergy between Fender and Ford then. Gibson was "old school" in the early 60's, with a huge following for its acoustic folk guitars, probably more than its electrics--every Dylan wannabee was playing an acoustic. I don't even know when Fender started making acoustics.

PS: I hope your 'Stang plays as good as it looks! Because it looks damn good!


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Post subject: Re: Hello, newbie w/ a question & pics!
Posted: Fri Apr 01, 2011 5:45 pm
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Thanks! Let's say I'm gonna try real hard not to add any more dings to it, the ones that are there are probably vintage like the guitar. :D


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