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Post subject: What's about the new serial numbers on 2010 american std ?
Posted: Mon Dec 20, 2010 3:09 pm
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Hobbyist
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Joined: Mon Dec 20, 2010 1:55 pm
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Hello,
I've just bought a brand new American Standard Stratocaster (2010) which I am particularly proud.
The only problem I have is the serial number which seems rather strange: US10101655. What is strange is that searching the web, this serial number is not mentioned anywhere. So is a fake Fender guitar, Fender or did they forget to put these new references to date on the net. Please anyone knows something about this issue ?

Thanks in advance

camelman


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Post subject: Re: What's about the new serial numbers on 2010 american std
Posted: Mon Dec 20, 2010 3:15 pm
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Rock Star
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Joined: Fri Sep 14, 2007 4:37 pm
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Location: My Piece Of Red Dirt
The serial number is right. The first 10 being 2010. Fenders serial numbering system is always behind. Not to worry........Mike

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The blues ain't nothin but a good man feelin bad.


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Post subject: Re: What's about the new serial numbers on 2010 american std
Posted: Mon Dec 20, 2010 5:50 pm
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Professional Musician
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Location: Kansas
Fender is pretty far behind in updated that "Product Dating" page; it hasn't been updated since 2005.

They have actually used 2 different serial number styles this year; the first version just had a "10" at the start, so it would read "10XXXXXX". Unfortunately the font they chose for the "10" was pretty close to the font of the other 6 digits. Around April/May it was changed to the "US10" prefix like the OP's guitar. Also, the "US10" is more visably bolded compared to the other 6 digits.


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Post subject: Re: What's about the new serial numbers on 2010 american std
Posted: Tue Dec 21, 2010 7:11 am
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Joined: Mon Dec 20, 2010 1:55 pm
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Firstly thank you all for your responses.
Here I am finally reassured about the origin of this guitar.

best


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