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Post subject: Re: "Made in USA" will Fender need to revise that?
Posted: Tue Jun 23, 2015 10:11 am
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captainc wrote:
... I'd say like the EPA, Corporate Taxes, Unions etc. etc. etc. all have a bigger part to play than people just not buying American.


Absofrickinlutely !!

So far as:

Quote:
There would have to be a serious overhaul of the consumer market in this country in order to maintain that ideology.


Again, agree 100%.

But, realize that we buy what we're told to buy.

Marketing is EVERYTHING !!

And Marketing plays on our Human traits to get us to buy their goods and services.

Remember the line: "He can't be a Man 'cause he doesn't smoke the same cigarette as me... !"

We live in a Mass Production Society - the only way to House, Clothe, Feed and Employ 7,000,000,000 people.

But we chafe against this reality and seek Individualism. We try to stand out in everything, to distance ourselves.

We select our Homes, our Cars, our Clothes and virtually everything else to tell the World: This is ME !

But, the truth is, Industry produces thousands (if not millions) of the things we surround ourselves with.

That shirt you're wearing, your shoes, your car, etc. - There are thousands out there right now wearing and driving the exact same thing.

Individualism, aside from the space between your ears, is an illusion !

They even say that everyone out there has a doppelganger, a look-alike, in the World, there being only so much genetic variation available.

Fender needs to sell thousands of guitars every year, year after year, to perpetuate. So they offer different models, colors and Price Points to insure this. This is where the variations enter in, it helps sell more guitars.

Fender has two large problems:

The first is that a guitar is a semi-durable good, that is, it lasts for a long period of time. You don't play it once (or even a thousand times) before needing to buy another.

The second is that many (perhaps even most) people who own Fender guitars didn't buy them from Fender at all, they bought them used. I suspect that the majority of all the Fenders sold in any given year worldwide are used.

It's probably safe to say that many (if not most) of the people who own a Fender Guitar (and Amp) in the World only own the one. If that was pre-owned, FMIC doesn't see a penny of their money.

The variation of models, colors, features and prices are Fender's attempt to get these people to actually buy an FMIC guitar. This, along with a Marketing message that you need more than one!

cheers!

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Post subject: Re: "Made in USA" will Fender need to revise that?
Posted: Tue Jun 23, 2015 11:19 am
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Lightnin MN wrote:
They even say that everyone out there has a doppelganger, a look-alike, in the World, there being only so much genetic variation available.


Yup... this is mine. So much so that at my last job i submitted this pic for my ID badge and it passed so this was my ID Photo. Minus the text of course.

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Lightnin MN wrote:
Fender needs to sell thousands of guitars every year, year after year, to perpetuate. So they offer different models, colors and Price Points to insure this. This is where the variations enter in, it helps sell more guitars.
...
The variation of models, colors, features and prices are Fender's attempt to get these people to actually buy an FMIC guitar. This, along with a Marketing message that you need more than one!

cheers!

Right now I only have my Partscaster so the only money Fender is getting out of me since the initial purchase (MIK anyway) is the parts that I've bought and my little Mustang II amp (also made in china). I wish the Mustang was made in the U.S. but it was in my budget at the time. The thieves in Queens got my Hot Rod DeVille so they got the only MIA product I had. In just less than 2 years when my student loans are paid off and the mortgage is paid down, I'll be in a much better position to relieve some serious gas and I'll be looking at the MIA offerings for sure.

Here's where the price points come in to play. I really want a MIA Strat. Been wanting one for years. However it seems the MIM and even the Asian offerings have way more of an appealing selection in terms of color and some of the designs. Right now I'm digging the American Special, but it only comes in a few colors. Lucky for me they do offer it in the Sunburst and Candy Apple Red. But I do like Midnight Wine. Then again, I really like a vintage tinted maple so I may go the route of the AVRI. That’s a beauty and since Mrs. Capt C said I can splurge, I may do that... but I do like the 22 Fret and huge headstock on the Special. Blah blah blah... So i guess the point of my ramble is, and I don't know how Fender marketing works but it seems like they offer less options to push you into the higher price range. Maybe I'm wrong but It feels like that's what's happening when I browse Sweetwater. I don't fault them for that. Its business.

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Post subject: Re: "Made in USA" will Fender need to revise that?
Posted: Tue Jun 23, 2015 5:38 pm
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Much has been said about pluses and minuses (according to opinion and facts) as to why one would or would not choose an American made guitar. Fenders, in particular, since this is the topic.

For me, as a Canuck, patriotism does not count here. Canada has some fine electronics and guitars (mostly acoustic). One major player (I'll omit the name, but it starts with L) has left town to produce in the USA. This created followers and dissenters, mostly because economics and not quality control was questionable. I'm pretty sure that the guitars can be made the same if not better, or not, but time will tell.

For me, my American Fender as chosen is based considerably on the finish and features along with the sound and how I was intending to use it. There were more and less expensive comparable guitars, but they didn't meet my needs accordingly. Other needs would add some of those not chosen, overlooked, or unavailable guitars regardless of country origin or, perhaps, another's admiration. (I bought popular English drums when my mates were buying popular American drums, which were and are perfectly fine with me. I chose them for playability, build, and sound. I got nickle plate instead of chrome for less. 49 years later they still work :D An investment? For longevity yes. For money no. Better gear has come along at more expense, and the times have changed with technology).

I am very happy with my purchase, suffice to say that, as a former commercial director, marketing is more informative than persuasive for me.

I have no definitive answer on this topic and can only say what works for me. I buy what I can afford, what meets my needs for the present, and I hope that the future will use what I have chosen or that I can maintain that premise. I never want to see the day where there isn't something out there that I, perhaps can't have, but would love to add to my collection. :mrgreen: Life would be boring IMHO, otherwise. Price may or may not be a factor, country would not. :wink:

More important IMHO is who controls the design. When I was small I got American wooden wind tunnel models gifted to me and yet I've owned Asian owned and built vehicles mostly designed in the States (including California) and they were, for me, the best of both worlds at the time. Even my father who worked on the line building American cars admired them. Later that technology transferred to Detroit. Sharing works both ways. I think Fender is doing great things and I hope they continue to be the owners and developers. :D

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Post subject: Re: "Made in USA" will Fender need to revise that?
Posted: Wed Jun 24, 2015 4:51 pm
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A possible consequence of this (beyond guitars and amps folks) could be that some of the remaining companies actually making stuff in the USA and supporting American workers with employment may no longer find themselves able to leverage "Made In USA" in their market at all, resulting in even less incentive to involve more expensive US workers, factories, or whatever USA sourced content remains.


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Post subject: Re: "Made in USA" will Fender need to revise that?
Posted: Wed Jun 24, 2015 8:48 pm
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It's all about the globalist BS, destroying sovereignty, having a "blended" world, with everything watered down to crap, so that everyone has an equal part in the misery, except for the special arrogant few. The history of the world has been one group after another trying to take over the world, and the masses suffer because of it, and this $h!t is no different. :x

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Post subject: Re: "Made in USA" will Fender need to revise that?
Posted: Thu Jun 25, 2015 2:23 am
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shimmilou wrote:
It's all about the globalist BS, destroying sovereignty, having a "blended" world, with everything watered down to crap, so that everyone has an equal part in the misery, except for the special arrogant few. The history of the world has been one group after another trying to take over the world, and the masses suffer because of it, and this $h!t is no different. :x


You do know that you just signed your name on a one-way ticket to one of FEMA's "re-education camps", don't you......?

:mrgreen:

Arjay

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Post subject: Re: "Made in USA" will Fender need to revise that?
Posted: Thu Jun 25, 2015 4:50 am
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:lol:

No doubt! I hope that I get a room/cell next to Alex Jones. :idea:

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