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Post subject: Data for the Fender merchandisers...
Posted: Mon Jan 05, 2015 3:11 pm
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Joined: Sun Dec 23, 2012 12:14 pm
Posts: 88
Location: Freeport, Maine
In the two holiday seasons prior, I purchased 2 Telecasters, 1 Pawn Shop Jaquarillo and 1 Super Champ X2.
All were purchased at holiday incentive pricing, which likely was passed down to merchants from corporate Fender.

However, this season, despite being in the clutches of some serious Jazzmaster GAS-ing, not a single merchant offered any incentive pricing on any model I was considering (Classic Player, Classic 60's, Road Worn).

As such, I've suppressed the GAS and will continue to hold out for incentive pricing (really, a mere $100 off would probably suffice) in the future, or a "Dent and Scratch" deal.

As part of my research, I closely monitored the available stock on sites where it was an option, and found that Fender apparently didn't sell a great many Jazzmasters this season.

Personally, I am hoping to see a "Fender Sales Event" at some point soon, such that I may add yet another Fender instrument to my collection.

Thought that the Fender mechandising people might like to know...

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American Standard Telecaster - Black
Road Worn '60s Jaguar - Candy Apple Red
Road Worn '60s Jazzmaster - Sunburst
Les Paul Melody Maker - Charcoal Satin
Martin D-1
Super Champ X2 Combo
Swart Space Tone 6V6se


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Fender Play Winter Sale 2020
Post subject: Re: Data for the Fender merchandisers...
Posted: Tue Jan 06, 2015 10:40 am
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Joined: Fri Jul 13, 2007 1:10 pm
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Location: Palm Beach County FL
TelePeter wrote:
However, this season,...... not a single merchant offered any incentive pricing .........

'Who knows what evil lurks in the hearts of men"? There's been a marked change in their business model. Direct marketing, for one. Perhaps more on the horizon.

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"Another day in paradise!"


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