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Post subject: For Fender : Design your own coming to UK?
Posted: Tue Mar 11, 2014 4:03 am
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Hi,

More a question for the fender overlords. Are there any plans to roll out design your own over to the UK?


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Post subject: Re: For Fender : Design your own coming to UK?
Posted: Tue Mar 11, 2014 4:57 am
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Already got it. It's called Customshop

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Post subject: Re: For Fender : Design your own coming to UK?
Posted: Tue Mar 11, 2014 9:04 am
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http://www.fender.com/american-design/

"Design Your Own" is quite a bit different than the Custom Shop. It lets you mix&match stock factory production parts -- say you want Tx Spls on an American Standard, or one of the other pickguard colors. You can't order any body color you can imagine, just one of the stock colors (but since all stock colors aren't available on all stock models, that means you can get some colors that aren't currently offered on some models).

You could describe it as being able to order your own one-off FSR, or having the Corona factory assemble a partsocaster for you. (It's like buying stock parts off eBay to assemble your own guitar, except it has actual Fender provenance and warranty coverage.)

You place the order on-line directly to Fender and Fender ships it to your door in 90 days or less. You don't have to go to a Custom Shop dealer and then wait 6 months to 2 years for it to be built.

If you want an American Standard but just want it in a regular factory color that's not currently offered on American Standards, or want an American Standard with different pickups, the Custom Shop won't do that for you. But now with "Build Your Own" you can order those sorts of options/variations.

Not bespoke hand-built parts, just regular production parts assembled in combinations that aren't currently offered together.


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Post subject: Re: For Fender : Design your own coming to UK?
Posted: Tue Mar 11, 2014 9:40 am
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Cons: limited choice of options.
Pros: more body and neck shapes, better than the former "guitar builder".


Last edited by chromeface on Wed Mar 12, 2014 7:47 am, edited 1 time in total.

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Post subject: Re: For Fender : Design your own coming to UK?
Posted: Tue Mar 11, 2014 10:31 am
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What the h*ll?! How did I not know about this?! Am I smoking something or can you actually order a Vintage Reissue cheaper this way than through getting the production model? I'm going to assume you don't get case candy, but damn!

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Post subject: Re: For Fender : Design your own coming to UK?
Posted: Wed Mar 12, 2014 9:05 am
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TheKingofPain wrote:
What the h*ll?! How did I not know about this?! Am I smoking something or can you actually order a Vintage Reissue cheaper this way than through getting the production model? I'm going to assume you don't get case candy, but damn!


You can get something close to a Vintage Reissue with the options they offer, but you can't exactly replicate any previous or current Vintage Reissue. (Pretty close to a '59 Strat, less close to other years.)

On the vintage Strat bodies, the color selections don't say anything about whether they're polyurethane, polyester, or nitro. So I suspect they're polyurethane.

The pickup selection is fairly broad, but somewhat limited. So if you wanted to build a '65 Strat you can get the neck, but not the right pickups (and probably the wrong finish type).

They only offer a generic "vintage style" body with no options for different period-correct body contours, and they don't say whether the vintage style bodies are routed SSS, HSS, HSH, or what (they do offer a HSS pickup set, but no explanation if they change the body routing depending on which pickups you order).

(The written descriptions for the '65 necks say they have slab fretboards which would be incorrect for '65, but the pictures they show have correct round lam fretboards?)

So you can't get an exact Vintage Reissue. And if you have specific custom wishes that aren't among the options you have to go to the Custom Shop.

But "Build Your Own" is a pretty neat choice in-between regular stock production and the Custom Shop. A lot of people could build their dream guitar using it, without having to build partsocasters buying parted-out guitars from stratosphere on eBay.


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Post subject: Re: For Fender : Design your own coming to UK?
Posted: Wed Mar 12, 2014 9:21 am
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symo wrote:
Hi,

More a question for the fender overlords. Are there any plans to roll out design your own over to the UK?


I'm certainly not an Overlord, and I can't speak for Fender.

But when Fender sells direct to customers, that puts them in competition with their international distributors, and they have existing contractual obligations to those distributors. The UK distributor wouldn't be happy to give up the profit they make selling Fenders to UK retailers.

Plus there are taxes, tariffs, duties, Customs paperwork, etc. That's why companies use international distributors -- so that locals can handle the logistics in bulk rather than having to do each piece separately.

To get "Build Your Own" in your country, what you really need to do is contact Fender UK. If the UK distributor sees that there's enough demand, they may work out a deal with FMIC to offer it over there (with the UK distributor getting some cut of the profits, maybe described as extra "shipping and handling" fees).


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Post subject: Re: For Fender : Design your own coming to UK?
Posted: Wed Mar 12, 2014 11:34 am
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Does anyone know if the bodies would have the contoured heel if you're not looking to go vintage?

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Post subject: Re: For Fender : Design your own coming to UK?
Posted: Wed Mar 12, 2014 12:24 pm
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strayedstrater wrote:
TheKingofPain wrote:
What the h*ll?! How did I not know about this?! Am I smoking something or can you actually order a Vintage Reissue cheaper this way than through getting the production model? I'm going to assume you don't get case candy, but damn!


You can get something close to a Vintage Reissue with the options they offer, but you can't exactly replicate any previous or current Vintage Reissue. (Pretty close to a '59 Strat, less close to other years.)

On the vintage Strat bodies, the color selections don't say anything about whether they're polyurethane, polyester, or nitro. So I suspect they're polyurethane.

The pickup selection is fairly broad, but somewhat limited. So if you wanted to build a '65 Strat you can get the neck, but not the right pickups (and probably the wrong finish type).

They only offer a generic "vintage style" body with no options for different period-correct body contours, and they don't say whether the vintage style bodies are routed SSS, HSS, HSH, or what (they do offer a HSS pickup set, but no explanation if they change the body routing depending on which pickups you order).

(The written descriptions for the '65 necks say they have slab fretboards which would be incorrect for '65, but the pictures they show have correct round lam fretboards?)

So you can't get an exact Vintage Reissue. And if you have specific custom wishes that aren't among the options you have to go to the Custom Shop.


But "Build Your Own" is a pretty neat choice in-between regular stock production and the Custom Shop. A lot of people could build their dream guitar using it, without having to build partsocasters buying parted-out guitars from stratosphere on eBay.


Looking at it from the bass options though you can literally build a Black or Two Tone Burst 58 Precision bass with the correct tweed case. Minus the candy and covers and you come out over 250 bucks cheaper. That seems... awesome, but a little puzzling. Plus, you get the option of actual custom colors outside of Black. Like they used to do back in the 80's on the AVS instruments. Remember, Guitars usually get a LOT more options than their bass counterparts.

So for a 50's era bass guy. This seems to possibly be not only a hell of a deal, but pretty much a long answered prayer. Guys who never had the chance to get in on the old AVS basses, and aren't thrilled about paying out 4 grand for what amounts to a custom color vintage spec P bass.

The only thing that could make the vintage bass options better would be if they included CS pick ups. (Like they do for the guitars of course :roll: ) With pick ups the like 57 Raised A, and the 59 Split Coil Precision.

Edit: This is assuming that they will do these finishes in nitro on the Precision and 64 Jazz model. If not, then you are correct. If you order an Olympic White, Candy Apple Red or LPB 58 Precision and they nail it in Poly then it's all moot. Hmmmm... might be worth getting an official response in this case.

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Post subject: Re: For Fender : Design your own coming to UK?
Posted: Thu Mar 13, 2014 7:47 am
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I love this.

Can create a 3 Tone Sunburst American Special/Vintage 50s-ish Hybrid for a little more than the price of the American Special and a good bit less than the American Vintage. I’d be curious if you could call them and get a slightly different Pickup configuration to say have the Fat 50s in the neck and middle and a Texas Special in the Bridge.

Also.

I wonder… if this had a “Relic” button would the price shoot up a grand? :lol:

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Post subject: Re: For Fender : Design your own coming to UK?
Posted: Thu Mar 13, 2014 9:06 am
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That's what I'm saying. If I can get an Ash bodied, 58 P in Nitro Oly. With the same Tweed Case the stock AVS model comes with. Only missing the AVS candy and covers for 300 less? I'm in. All day. Something tells me that can't be right, though. Can it?

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Post subject: Re: For Fender : Design your own coming to UK?
Posted: Thu Mar 13, 2014 3:33 pm
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Okay, so check it. I shot Fender Customer Service an email last night and had this waiting in my inbox when I got home from work. As I suspected. The reason for the cheaper cost on the Vintage Style instruments is the body finish. These are actually all Poly. So you'll be getting the flash laquered neck. (with the exception of the 74 Jazz bass and any 70's era guitars) However, you'll be getting a Poly body like a 70's and later instrument. Much like the Ensenada Classic Series instruments. In that light I would consider the Nitro, covers and candy to be worth the extra cash. Would have been a nice way to get a custom color 58, though. Here's the email response from FMIC:

"Hey Dan,



Thanks for contacting us. Some of the necks will feature a vintage-style flash coat, and the information in the builder will reflect, but the vintage style bodies all feature a urethane finish.





I hope this helps,



Bradley Shelton

Fender Musical Instruments

Consumer Relations

17600 N. Perimeter Drive, Suite 100

Scottsdale,AZ 85255

Ph: 480-845-5132"


This being said. This seems like a step in the right direction to offer a feature like this. Personally, I'd love to see Fender offer the old 5% upcharge for Nitro custom colors on the AVS series instruments, along with the pick up swaps. It'd be nice if you could get the Custom Colors from any instrument they offer on the other AVS instruments on your instrument for the upcharge. It seems silly that if they can do something like this that they couldn't give you the option to order an AVS direct from the factory through the site with the upcharge for the custom color. I'd scoop a 58 AVS Precision in Shell Pink, Shoreline Gold, Sonic Blue, LPB, CAR, or Blue Ice Metallic if it was in Nitro for a %5, hell even a 10% bump in price. I bet I'm not alone. It'd simply be a matter of setting aside time to run "exotics" for the paint shop. A pretty standard practice for a lean manufacturing environment. I suppose this probably isn't a big deal for guitarists and Jazz bass players. Or even 60's P guys. The 50's P guys always get the short end of the paint stick. :?

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Post subject: Re: For Fender : Design your own coming to UK?
Posted: Thu Mar 13, 2014 6:11 pm
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I also emailed Fender. The modern bodies currently being offered are the Standard Stratocaster and do not have a contoured heel. They are considering offering an option for the contoured heel sometime in the future.

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Post subject: Re: For Fender : Design your own coming to UK?
Posted: Tue Aug 05, 2014 5:40 am
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So back to the UK, :D it doesn't look like it will be coming soon then. I have some friends in the states I may order one via.

Incidently the only thing I would want is surf or sea foam green.

Then vintage trem, V neck from the Dlx, gold pickguard, aged parts, locking vintage tuners, and then the custom shop fat 50s. Epic.


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Post subject: Re: For Fender : Design your own coming to UK?
Posted: Tue Aug 05, 2014 6:26 am
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captainc wrote:
I wonder… if this had a “Relic” button would the price shoot up a grand?


Probably. And the resale value would shoot down a grand.

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