Our new short film "A Strat is Born" takes you on a high-speed ride through the creation of a Fender Stratocaster guitar at Fender's U.S. manufacturing facility in Corona, Calif., showing you every step from bare wood to onstage and set to a pulse-pounding soundtrack by Wayne Kramer.

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Director at Fender. Guitarist & guitar collector. All views/opinions expressed here are my own and not Fender’s.

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That was a FUN Ride !!!

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Keepn' the Blues Alive

2004 50th Ann. Limited edition AMSE Stratocaster
2017 50's Baja Telecaster BSB

1968 Bandmaster with 2X12 cab C-rex speakers
VHT Special 6 Ultra combo

Visual Sound Route 66
Cmatmods Signa Drive

+1

cheers

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It's the possibility of having a dream come true that makes life interesting - paulo coelho

Its amazing to consider the amount of hands-on work required to build a Stratocaster or any Fender guitar.
They are all hand made.

That was really cool!!

It takes 4 minutes to make a strat? I am in the wrong business.

Brad...Great video...Always wondered how long it took and now we know!

T2

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What time is it? It's Fender Time.

and the oscar goes to...

That was pretty cool, it would be even better if it were a Bass VI (hint, hint, nudge, nudge.) But alas, that instrument will probably forever elude me, unless I can find an old one and have several grand on hand.

Thanks for posting Brad, very cool video, I always wondered how a Stratocaster was made, lol

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you can save the world with your guitar one love song at a time it's just better, more fun, easier with a fender solid body electric guitar or electric bass guitar.

Awesome video.....thanks for posting.

HA! So neat! One or two questions answered, and some tidy bits of film making too. Kudos.

Now. There's a few sickos round here who want to see the five hour, non-time lapse version of that movie, please...

Cheers - C

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Very Cool!

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SG.
"Walls" video from Zero in the Sun by Villains of Yesterday

Nice one!! So now I can go make a Strat like that.

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@Fender: you should really include a "like this on Facebook" button. Make use of viral marketing! I see you have a Facebook icon, but it's not a share button.

Cheers

David

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"Humans think they are smarter than dolphins because we build cars and buildings and start wars etc...and all that dolphins do is swim in the water, eat fish and play around. Dolphins believe that they are smarter for exactly the same reasons."