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Post subject: Mid-March '08 Fender Survey
Posted: Fri Mar 21, 2008 12:57 pm
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I just took the newest survey and was disappointed to see that certain brands of guitars were left out (excluded?) from the list. I was extremely surprised that Parker and B.C. Rich were not there and just as mystified that some very 'low-end' &/or odd brands were included. I realize some guitars like Travis Bean, Danelectro, Dan Armstrong, Burns, Dillion or Mosrite might not make the list but what happened to G&L, etc? If you have taken the survey, what guitar makers-brands did you feel were over-looked on the (too narrowly focused?) list as an unavailable choice?


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Posted: Fri Mar 21, 2008 1:02 pm
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what is this survey you're talking about?


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Posted: Fri Mar 21, 2008 6:07 pm
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The survey (of which I spoke) was sent to my eMail on Friday, March 21, 2008. Please watch for and answer yours if you'd like to post a more informed reply. (After which we'll all be on the same page.)

Time passes by, all on its own,
Just like a rocket jet plane,
It all depends on how time is spent,
That marks it as our loss or gain.

We, as Humans, can't really "win",
The TEST is all in our head......
Neither do we lose, for in the end,
The Stats will just count us as dead.


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Posted: Fri Mar 21, 2008 6:26 pm
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They used the best selling makers for the poll. It would be too much to include every maker of guitar. Parker and B.C. Rich really aren't among the best selling guitars. They just have a small niche market.

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Posted: Fri Mar 21, 2008 8:49 pm
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Guitarman1117 wrote:
Please watch for and answer yours if you'd like to post a more informed reply. (After which we'll all be on the same page.)

Ouch. And what is this survey you're talking about? :lol: JK


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Posted: Fri Mar 21, 2008 11:09 pm
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He's referring to the Harris poll that was featured in Thursday's Fender mass e-mail blast.

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Posted: Mon Mar 24, 2008 6:42 am
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Guitarman, a marketing poll isn't a popularity contest. Fender was obviously checking customer attitudes about brands in their family of products, looking to see what our perception of those brands are.

Despite their quality and wide appeal, especially among fans of Fender-styled guitars and Friends Of Leo, G&L isn't really a market force.

Besides, the first questions asked you which bands YOU could think of. If there's a landslide of "G&L" responses to that question, Fender will notice.


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Posted: Mon Mar 24, 2008 9:49 am
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[b]Popularity & Quality are 2 different things, obviously. Some brands are sellers ONLY because they are cheap. What surprised me about the list was the quality difference between certain brands and why Fender would want to be rated against lower-end rowboat oars. Does inclusion of junk brands elevate their standing when they're also up against other high quality makes? My point is: (And I'm sure you know what I'm getting at here), "You can't soar with the eagles if you consort with the turkeys." LOL


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Posted: Mon Mar 24, 2008 10:05 am
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To repeat myself: G&L's are nice guitars. But they don't occupy a top of mind position, and they are not a huge force in the marketplace. Also, the survey asked the user what guitars they "can think of." You obviously answered "G&L." I didn't, and I suspect many respondents didn't.

I don't know exactly what it is you think you've perceived about this survey. but I can tell you that whatever it is, it probably doesn't relate to the purpose of the survey. No brand was "up against" any other in the survey: there's no fight going on here. They're just trying to learn something about consumer attitudes.


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Posted: Mon Mar 24, 2008 10:20 am
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Talking about the brands, FirstAct was one of'em. Now that's something I can't see making that list, not with more reputable companies out there that should've been listed.

Maybe they feel FirstAct is giving Squire a run for their money. :lol:


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Posted: Mon Mar 24, 2008 10:29 am
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Maybe they just want to know if First Act's extremely high profile promotion with Volkswagen worked.


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Posted: Mon Mar 24, 2008 11:27 am
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Fist of all, I didn't mean "up against" in a competition or (as you put it) fight way......... it was in the 'company you keep' way, as I referred to, as in: grouped together. I understand the idea of 'rank among the best selling'.... however, I thought it was demeaning to ANY of the high-quality brands to be lumped in a list with cheap ones. Also: I only used G&L as an example due to it's history and familiarity with most Fender buffs.

My point, (that seems to be so difficult to understand) is, that IF "They're just trying to learn something about consumer attitudes," then they are purposefully pre-adjusting those attitudes by selective inclusion and exclusion. I can't tell you how many times I have taken surveys that have a list of pre-chosen "answers" that do not include my actual answer. I hate to lie and be forced to choose one that isn't really true just to satisfy the narrow focus of such biased questionnaires. When that happens, it dilutes the whole purpose of the survey and makes the outcome false..... even though the figures may not be off by much, you never really know what they could or should have been. I just wish there was a listing for "other" and we could fill in the blank. THAT was why I asked the question and posted it in the first place...... just to see if anyone would have chosen something other than what was on the list........ period. I never intended (nor expected) all this convoluted controversy over a simple inquiry.


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Posted: Mon Mar 24, 2008 11:55 am
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Guitarman1117 wrote:
My point, (that seems to be so difficult to understand) is, that IF "They're just trying to learn something about consumer attitudes," then they are purposefully pre-adjusting those attitudes by selective inclusion and exclusion. I can't tell you how many times I have taken surveys that have a list of pre-chosen "answers" that do not include my actual answer.



"Your actual answer" doesn't mean anything in the context of this survey. Surveys HAVE to be kept narrow so the data makes sense.... you can't go scattershot, trying to get a complete cognitive model of every guitar player in the land. In order to avoid ending up with a pile of data that nobody can makes sense of, you have to devise a survey that just gets the answers to a couple of well-focused questions. Sorry that those questions didn't have anything to do with G&L, or whatever guitar maker you feel was slighted.

And did you see the same survey I did? Practically the first questions were free-form "verbatim" questions that asked you to simply list the brands YOU could think of.

And what "convoluted controversy?" You posted to an open discussion forum. I'm discussing it. If you only want agreement, you can include that fact in your first post.


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Posted: Mon Mar 24, 2008 12:51 pm
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Ideas keep popping up I never posted nor meant to imply. I never asked to "be agreed with"...... nor argued against. All I was asking was what was not on the list they might have chosen IF there had been such a choice. It was also addressed to those who had taken the survey. For some totally unknown reason, it appears to me that my positive intent was completely misinterpreted. My simple inquiry was derailed right off the bat by replies that answered a question WITH a question. This entire piece might as well be deleted because it is obviously not going anywhere near the direction I was aiming at. I used to wonder why curiosity killed the cat... now I know.


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Posted: Mon Mar 24, 2008 4:57 pm
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Surveys remind me of Family Feud.....

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.....And Richard Dawson was a Mack!


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