Fender Online Store survey: win $100 in swag!

almungo · **Joined:** Fri Dec 24, 2010 8:36 am **Posts:** 456

1. Have you made a purchase from the Fender Online Store? No
a. If so, how satisfied were you with your shopping experience?N/A
b. If not, what was the main reason you did not make a purchase?Sometimes expensive, mainly not products I find interesting enough to spend on, and could get them cheaper somewhere else

2. How easy is it to navigate the web store (i.e. find a particular item you were looking for)?Fairly easy

3. Have you ever returned any items you purchased from the Fender Store?N/A
a. If so, why?N/A

4. Do you feel the products featured on the Fender Store are compelling and reasonably priced?Some are quite compelling, and well priced. Some others, considerably less so

5. What, if anything, can we do to improve your experience at the Fender Store? Sell some more unique products, products that serve a purpose-I would rather buy a nice Fender product that also does something useful-some of the products do but many don't.

senderkik · **Posted:** Thu Feb 23, 2012 10:48 am

Brad Traweek - Fender wrote:

Folks: free stuff alert! Easy opportunity here to be entered to win $100 in swag from the Fender.com Online Store ... just need to have you take a moment to answer a few questions and provide some feedback - feel free to submit your response directly to this thread! Read on ...

The Fender Online Store needs your feedback!

We want to know how we can be better improve your customer experience and provide the best possible Fender-branded merchandise.

Please answer each of the following questions to qualify for a chance to win a FREE swag pack (a $100 value).

1. Have you made a purchase from the Fender Online Store? Yes
a. If so, how satisfied were you with your shopping experience? Good experience
b. If not, what was the main reason you did not make a purchase? Decided I didn't really need the stool I was eyeing

2. How easy is it to navigate the web store (i.e. find a particular item you were looking for)? Very easy, I like a lot of the products available

3. Have you ever returned any items you purchased from the Fender Store? No
a. If so, why? N/A

4. Do you feel the products featured on the Fender Store are compelling and reasonably priced? Compelling, Yes. Reasonably priced, could be a bit lower for many of the items.

5. What, if anything, can we do to improve your experience at the Fender Store? Have a better sale area, where older items are deeply discounted

(NOTE: our $100 swag winner will be randomly selected on March 7th based on all responses received to this thread. Winner will be contacted offline in order to fulfill the prize.)

ukraider · **Posted:** Fri Feb 24, 2012 4:07 am

Brad Traweek - Fender wrote:

Folks: free stuff alert! Easy opportunity here to be entered to win $100 in swag from the Fender.com Online Store ... just need to have you take a moment to answer a few questions and provide some feedback - feel free to submit your response directly to this thread! Read on ...

The Fender Online Store needs your feedback!

We want to know how we can be better improve your customer experience and provide the best possible Fender-branded merchandise.

Please answer each of the following questions to qualify for a chance to win a FREE swag pack (a $100 value).

1. Have you made a purchase from the Fender Online Store?
No Fender does not ship to the UK

2. How easy is it to navigate the web store (i.e. find a particular item you were looking for)?
Having navigated around the store to see what sore of merchandise was is available it is pretty easy to move from one area to another.

3. Have you ever returned any items you purchased from the Fender Store?
No see answer 1.

4. Do you feel the products featured on the Fender Store are compelling and reasonably priced?
Generally well priced, around the same as other music stores, but maybe a little more expensive that 'normal' retailers

5. What, if anything, can we do to improve your experience at the Fender Store?
3 areas i feel need improving: 1)The facility to ship abroad be it Australia, Europe, whereever. I think in this day and age is a must. There are many people on the forums outside the US & Canada and they are just as eager to flaunt the Fender logo etc. Better the cash go direct to Fender than via a middle man who is also looking for their profits as well. 2) The availability of limited edition product ranges, we have just had the Telecaster and P Bass 60th anniversaries and not much in the way of special merchandise was available, the Strat 60th in only a couple of years away. 3) Finally the restocking of items needs to be quicker, some things go out of stock and take ages to get replenished if at all.

(NOTE: our $100 swag winner will be randomly selected on March 7th based on all responses received to this thread. Winner will be contacted offline in order to fulfill the prize.)

jaknzax · **Posted:** Fri Feb 24, 2012 7:46 am

1. Have you made a purchase from the Fender Online Store? not yet
a. If so, how satisfied were you with your shopping experience?n/a
b. If not, what was the main reason you did not make a purchase?too expensive

2. How easy is it to navigate the web store (i.e. find a particular item you were looking for)? yes

3. Have you ever returned any items you purchased from the Fender Store? n/a
a. If so, why?n/a

4. Do you feel the products featured on the Fender Store are compelling and reasonably priced? not really

5. What, if anything, can we do to improve your experience at the Fender Store? more varitey and a little cheaper prices in this tough economy.

Triskele · **Joined:** Sat Feb 23, 2008 10:18 am **Posts:** 3084

brad, i would if the shipping also possible for europe.

cheers

FenderBassGuy · **Joined:** Wed Feb 22, 2012 12:02 pm **Posts:** 9

1. Have you made a purchase from the Fender Online Store?
No

2. How easy is it to navigate the web store (i.e. find a particular item you were looking for)?
The web pages load extremely slowly, it's definitely not on my end.

3. Have you ever returned any items you purchased from the Fender Store?
a. If so, why?
No

4. Do you feel the products featured on the Fender Store are compelling and reasonably priced?
About standard retail for an item like this, but i would have expected slightly better pricing buying directly from Fender.

5. What, if anything, can we do to improve your experience at the Fender Store?
Sell actual Fender products, not just stuff with Fender stamped on them. Guitars, Basses, Amps, Parts and accessories. That's what we're here for to begin with.

And speed up the website.

texasguitarslinger · **Posted:** Fri Feb 24, 2012 3:30 pm

Brad Traweek - Fender wrote:

Folks: free stuff alert! Easy opportunity here to be entered to win $100 in swag from the Fender.com Online Store ... just need to have you take a moment to answer a few questions and provide some feedback - feel free to submit your response directly to this thread! Read on ...

The Fender Online Store needs your feedback!

We want to know how we can be better improve your customer experience and provide the best possible Fender-branded merchandise.

Please answer each of the following questions to qualify for a chance to win a FREE swag pack (a $100 value).

1. Have you made a purchase from the Fender Online Store?
a. If so, how satisfied were you with your shopping experience?
b. If not, what was the main reason you did not make a purchase?

2. How easy is it to navigate the web store (i.e. find a particular item you were looking for)?

3. Have you ever returned any items you purchased from the Fender Store?
a. If so, why?

4. Do you feel the products featured on the Fender Store are compelling and reasonably priced?

5. What, if anything, can we do to improve your experience at the Fender Store?

(NOTE: our $100 swag winner will be randomly selected on March 7th based on all responses received to this thread. Winner will be contacted offline in order to fulfill the prize.)

1. No, I haven't.
b. I'm usually able to find what I need in guitar and clothing shops.

2. Very easy, just because I haven't bought anything yet doesn't mean I haven't looked.

3. No.

4. Sometimes a little pricey, but on par with most band merch. The sales are usually pretty good.

5. Continue offering a good variety of women's t-shirts. It's always frustrating when I find a shirt I like but the only option is men's medium or larger. If I didn't have a trip to Austin coming up I'd probably pull the trigger on a couple of those shirts right now.

Briese · **Joined:** Fri Jan 28, 2011 11:34 am **Posts:** 168

1. No
a. N/a
b. I don't want another black hoodie. Grey, green, white or red I would have bought.

2. The categories are good but I don't care for the different layouts for different products

3. No
a. N/A

4. Price is a little high

5. I would like to see adjustable size baseball caps. I thought there were tin signs before but I can't find them now. I'd like a tin "Fender Dealer" sign for the man cave.

telemaster000 · **Posted:** Sat Feb 25, 2012 7:41 pm

1. Have you made a purchase from the Fender Online Store? No

a. If so, how satisfied were you with your shopping experience?
n/a
b. If not, what was the main reason you did not make a purchase?
i dont have much money

2. How easy is it to navigate the web store (i.e. find a particular item you were looking for)?
Ok could be better

3. Have you ever returned any items you purchased from the Fender Store?
n/a
a. If so, why? n/a

4. Do you feel the products featured on the Fender Store are compelling and reasonably priced?
I think fender is MUCH better priced for better value then Gibson.

5. What, if anything, can we do to improve your experience at the Fender Store?
Make the store more user friendly

T2Stratman · **Posted:** Sat Feb 25, 2012 7:45 pm

1. Have you made a purchase from the Fender Online Store? Yes
a. If so, how satisfied were you with your shopping experience? Product was fine, good quality.
b. If not, what was the main reason you did not make a purchase? n/a

2. How easy is it to navigate the web store (i.e. find a particular item you were looking for)? Very Easy.

3. Have you ever returned any items you purchased from the Fender Store?
a. If so, why? No.

4. Do you feel the products featured on the Fender Store are compelling and reasonably priced? A little high in price.

5. What, if anything, can we do to improve your experience at the Fender Store?
Increase the selection of Fender Posters. There have been some great ad campaigns and posters of these would be great. Wouldn't mind seeing the AMP Logo pullovers comeback as well.

T2

Jack FFR1846 · **Joined:** Mon Apr 11, 2011 11:49 am **Posts:** 214

1. Have you made a purchase from the Fender Online Store?
no
a. If so, how satisfied were you with your shopping experience?
b. If not, what was the main reason you did not make a purchase?
in this on-line world, I still like stores that I can walk into and see what I'm buying
2. How easy is it to navigate the web store (i.e. find a particular item you were looking for)?
easy enough to go look around
3. Have you ever returned any items you purchased from the Fender Store?
no
a. If so, why?

4. Do you feel the products featured on the Fender Store are compelling and reasonably priced?
reasonably priced: yes compelling: no. I'll buy from a local store
5. What, if anything, can we do to improve your experience at the Fender Store?
Maybe have a "locate your local retail store" for me to go to in my area

B-1Dude · **Joined:** Thu Aug 18, 2011 9:42 pm **Posts:** 9

1. Have you made a purchase from the Fender Online Store?
a. If so, how satisfied were you with your shopping experience?
b. If not, what was the main reason you did not make a purchase?

Yes, & satisfied with the shopping but not totally with the product after it arrived.

2. How easy is it to navigate the web store (i.e. find a particular item you were looking for)?

Easy, No problems.

3. Have you ever returned any items you purchased from the Fender Store?
a. If so, why?

I have not returned anything, but was borderline wanting to return 2 Fender baseball jerseys that shrank bigtime after they were washed & the bottom hem edge would roll up if not ironed & who wants to iron t-shirts.

4. Do you feel the products featured on the Fender Store are compelling and reasonably priced?

They are compelling but seem a bit on the high side price so I don't end up shopping very often.

5. What, if anything, can we do to improve your experience at the Fender Store?

I did take advantage of the Vintage Clock offer you ran a few months back it it seemed to take the sting out of shopping because it made the overall deal better.

strato · **Posted:** Wed Feb 29, 2012 1:50 pm

Brad, thanks for the chance provide feedback on the Online Store.

1. Have you made a purchase from the Fender Online Store? Yes

a. If so, how satisfied were you with your shopping experience? Totally satisfied, no issues.

b. If not, what was the main reason you did not make a purchase? The only time I did not make a purchase was when my size was no longer available (no way I'm squeezing into a size small anything :wink:

)

2. How easy is it to navigate the web store (i.e. find a particular item you were looking for)? Easy enough. Everything in just a couple of clicks.

3. Have you ever returned any items you purchased from the Fender Store? No.
a. If so, why? See above.

4. Do you feel the products featured on the Fender Store are compelling and reasonably priced? For the most part,yes. I like work shirt style shirts for gigs, but yours are a little steep. I tend to wait for items like that to hit the Sale and Clearance site, but often by then all that is left is Small and XXL (see 1.b. above).

5. What, if anything, can we do to improve your experience at the Fender Store? Bring back some of the bowling and DaVinci style shirts for your more seasoned Fender fans. The Custom Shop shirts are nice, but definitely for the younger (than me at least) set.

therobertcollins123 · **Joined:** Wed Jan 25, 2012 7:02 pm **Posts:** 7

Brad Traweek - Fender wrote:

Folks: free stuff alert! Easy opportunity here to be entered to win $100 in swag from the Fender.com Online Store ... just need to have you take a moment to answer a few questions and provide some feedback - feel free to submit your response directly to this thread! Read on ...

The Fender Online Store needs your feedback!

We want to know how we can be better improve your customer experience and provide the best possible Fender-branded merchandise.

Please answer each of the following questions to qualify for a chance to win a FREE swag pack (a $100 value).

1. Have you made a purchase from the Fender Online Store?
NO I HAVE NOT
a. If so, how satisfied were you with your shopping experience?
b. If not, what was the main reason you did not make a purchase?

2. How easy is it to navigate the web store (i.e. find a particular item you were looking for)?
IT IS REAL EASY
3. Have you ever returned any items you purchased from the Fender Store?
NO
a. If so, why?

4. Do you feel the products featured on the Fender Store are compelling and reasonably priced?
ABSOLUTELY

5. What, if anything, can we do to improve your experience at the Fender Store?
NOTHING

(NOTE: our $100 swag winner will be randomly selected on March 7th based on all responses received to this thread. Winner will be contacted offline in order to fulfill the prize.)

tdanb2003 · **Posted:** Fri Mar 02, 2012 8:21 am

1. Have you made a purchase from the Fender Online Store?
Yes
a. If so, how satisfied were you with your shopping experience?
very satisied
b. If not, what was the main reason you did not make a purchase?

2. How easy is it to navigate the web store (i.e. find a particular item you were looking for)?
Yes I find it easy.

3. Have you ever returned any items you purchased from the Fender Store?
no
a. If so, why?

4. Do you feel the products featured on the Fender Store are compelling and reasonably priced?
Compelling yes. You could work on your prices. I have found Fender swag cheaper at local music stores.
5. What, if anything, can we do to improve your experience at the Fender Store?
More closeout sales :lol:

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