Fender® has taken a cinematic turn in the launch of its new high-end Fender Select series of electric guitars with a highly stylized print campaign featuring Strokes guitarist Albert Hammond Jr. and a slick new short fictional film titled “Selected.”

Fender debuted the entertaining and visually stunning film this week on its new Fender Select series site (http://www.fender.com/select) and its social media sites. Produced under the new creative banner Fender Films and running under four minutes, “Selected” is a playful tribute to classic spy films and was shot on location at the historic Sunset Marquis hotel in Los Angeles, the venerable home-away-from-home for touring rock legends including the Rolling Stones, the Who, Jimi Hendrix, Bob Marley, U2 and many others.

The Fender Select series campaign is a creative complement to the desirability and distinctive design elements of the new Select instruments. The film taps into the mystique of the search, anticipation and desire involved in the quest for a new musical instrument; a colorful journey into the mystery surrounding a true object of desire. As every musician knows, the unwritten songs that exist within the perfect guitar are just waiting for the player to discover them and give them life.

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Director at Fender. Guitarist & guitar collector. All views/opinions expressed here are my own and not Fender’s.

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How much for the young woman?

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Tony Houston

Love it! I think it should have ended as he starts to plug into the amp.

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2010 American Deluxe Strat Sunset Metallic - Lindy Fralin Blues Specials in the neck and middle, Dimarzio AT-1 humbucker in the bridge.
PRS Custom 22 with solid rosewood neck
Mesa/Boogie Electra Dyne 1x12 combo
DRRI

That was different. Definately aiming for a "Select" crowd. You will be spending a pretty penny for one of those.

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RK

2007 Fender Highway 1
2012 American Deluxe
2015 MIM Dave Murray HHH
2010 Fender Blacktop
1987 Fender Avalon Acoustic
2012 Marshall DSL 15 watt head

Heh. Not for sale, I don't believe.

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Director at Fender. Guitarist & guitar collector. All views/opinions expressed here are my own and not Fender’s.

Follow me on Instagram:
@brad_on_guitar

And on Facebook:
facebook.com/bradonguitar

Fender guys...isn't it too much ?

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Philippe

You can say that again....makes that American Deluxe HSS Strat look like a bargain (and really; it is).

Hype that slick turns me off. It would be nice if you were to feature the guitar actually being played. Perhaps it is aimed at those with money who won't play it. "Oh I don't bring my "Select Strat" to the gig, too expensive; I gig with my American Standard".
Dust magnet.

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Tim

Lack of color options and HSS with rosewood only is a major turnoff.

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Kind of cool Brad, good production for that video, I already like the Fender Select Series so the extra fluff is appreciated. Thanks for posting.

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you can save the world with your guitar one love song at a time it's just better, more fun, easier with a fender solid body electric guitar or electric bass guitar.

Love the chick!! NICE!!!

'Fender, ...Leo Fender'

Wanna notice this Tele looks amazing! Aspecially with maple veneer on the top!

Not to be negative, but that video was pretty dumb, and the guitars are ugly as sin. Just my opinion, but I suppose that just proves I'm not their target market.

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1983 USA Fender Bullet Bass Deluxe (Ivory)
2004 USA Fender Highway 1 Jazz Bass (Honey Blonde)