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Post subject: The Fender Frontline Campaign Explained ...
Posted: Wed Mar 05, 2008 4:38 pm
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There's been quite a bit of confusion expressed about the version of Frontline that's posted in our online store for sale and is also available for download as a .PDF in our Resources area. Just wanted to invite ya'll to click here to view the components that make up this thing we call Frontline:

View the link above for an overview. And here's the we're-all-among-friends-here-so-this-is-what-it-all-really-means synopsis:

* This website (Fender.com) is Frontline Online.

* By registering here for the Fender Lounge Forums and putting a valid postal address on file with us, you'll be signed up to receive our periodic short-format Frontline In Home direct mail piece.

* We also produce a lengthier-format catalog entitled Frontline In Store in very limited quantities; as the name implies, this catalog is sent to dealers and is used to help folks with questions right at the store. However, we've also made this catalog available for purchase in the Fender online store. We can't give it away as it costs a mind-numbing amount to print, but it's here for Frontline diehards who miss the old longer-format catalog. And for those who don't want to buy it, we post an electronic (.PDF) version of it in our Resources area as well.

* Finally, our live web team coverage from NAMM and other events is collectively known as Frontline Live.

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Last edited by Brad Traweek - Fender on Thu Mar 20, 2008 1:35 pm, edited 2 times in total.

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Fender Play Winter Sale 2020
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Posted: Wed Mar 05, 2008 6:02 pm
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Joined: Fri Jun 29, 2007 4:02 pm
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thanks for clarifying that brad... hopefully will stop all the confusion and threads about this


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Post subject:
Posted: Wed Mar 05, 2008 10:44 pm
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It'll either do that or create MORE confusion. We'll see. :-)

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Director at Fender. Guitarist & guitar collector. All views/opinions expressed here are my own and not Fender’s.

Follow me on Instagram:
@brad_on_guitar

And on Facebook:
facebook.com/bradonguitar


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Post subject:
Posted: Thu Mar 06, 2008 7:38 am
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Thanks for the great link and explination


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Posted: Thu Mar 06, 2008 10:08 am
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OK, thanks Brad!!! :D

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Posted: Fri Mar 07, 2008 9:07 am
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that was very helpfull!!


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Posted: Mon Mar 10, 2008 6:00 pm
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Wait, so you guys aren't affiliated with the Frontline news program that airs on PBS? I thought by watching that I was supporting Fender....LOL....

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Posted: Wed Mar 12, 2008 5:35 pm
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Already ordered my Frontline In Store.


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Posted: Wed Mar 12, 2008 8:28 pm
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stratmansteve wrote:
Already ordered my Frontline In Store.


Yeah, so did I. I just wish they took PayPal cause I had a few bucks in the accout... :evil:

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