I know that Bob Perine designed the second generation "reverse F" Fender logo but who designed the original "spaghetti" logo as it appeared on the Esquire and Broadcaster?

I'm betting that Doc Kaufman had a hand in it.

Arjay

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"Here's why reliability is job one: A great sounding amp that breaks down goes from being a favorite piece of gear to a useless piece of crap in less time than it takes to read this sentence." -- BRUCE ZINKY

I always thought that it was a stylized version of Leo's signature but that was just a thought.

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'65 Strat,65 Mustang,65 Jaguar,4 more Strats,3 vintage Vox guitars,5 Vox amps,'69 Bassman with a '68 2-15 Bassman cab,36 guitars total-15asst'd amps total,2 vintage '60s Hammond organs & a myriad of effects-with a few rare vintage ones.

Weren't they still using the Fender "square letter" logo even after Kaufman left. What year and on what instrument did the "spaghetti" logo make its debut? Was it the Esquire or did it appear on an earlier lap steel?

I'll be at the bookstore today and they have a book that outlines to official history of Fender, I am pretty sure the answer is in that book and if I find it i'll let you know. I do remember reading something about the fender spaghetti logo being a take on Leo's signature with the F reversed.

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Blues with a feeling.

GUILD GUITARS: MADE TO BE PLAYED!

Which book are you going to get? I love a good coffee table guitar book as long as it is well researched and with quality photographs. I hate those "wholesale club" bargain guitar books with grainy blown up photos of crappy guitars no one wants to see! I particularly love Fender guitar books. I just recently bought this one and it's a keeper:



http://www.amazon.com/Fender-Golden-1946-1970-Martin-Kelly/dp/1844036669/ref=sr_1_1?s=books&ie=UTF8&qid=1281369506&sr=1-1

It only covers the years 1946-1970 and there is a chapter for individual instruments with absolutely gorgeous color pictures of many vintage guitars I have never seen before - highly recommended!

That's the ONE! All those pics of the vintage Telecasters and Broadcasters are phenomenal! SOmewhere in there it talks about the fender logo being a take on Leo's signature with the F reversed, but I can't remember exactly what section.

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Blues with a feeling.

GUILD GUITARS: MADE TO BE PLAYED!

Is there a site somewhere that shows all of the diff. Fender logos. I'm not sure what the Square logo is o_O I'm only familiar with the spaghetti, the transition, the black one and the Bass amp one.

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One of the secretaries at Fender got bored with the letterhead and started messing around with the fonts in MS Word and thought "Brush Script MT" was nice.

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Tune Low, Play Hard & Floor it!

I guess I should look through my books before asking questions, huh? In the "Golden Age" book it does mention the "spaghetti" logo in reference to Leo Fender's signature. In the "Esquire and Broadcaster" chapter where they list the cosmetic details, it says that the headstock features a smart decal with an adaptation of Leo's "reverse F" signature in silver, but that's the only mention of the signature in this book or in any other Fender book that I own. Then there's the "other" early Fender logo that was used in 1940s and '50s print media, as well as on some '50s amplifiers.

After seeing that amplifier logo, i remembered that style logo lettering is also on my hot rod deluxes dust cover! Yay!

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I believe in Christianity as i believe that the sun has risen. not only because i see it, but because by it, i see everything else. C.S. Lewis