Brad what is it like doing what you do?Did you set up the fender site?What do you do with fender?

For nearly 10 years I've been Fender's "website manager" which means that I oversee Fender.com and all of the other FMIC brand websites (Jackson, Gretsch, EVH, etc., etc.) -- also provide extensive internal support for internal corporate sites and operations, and am typically onsite for trade show activities and whatnot. While it used to be just me doing the above, the department has grown nicely over time and I now manage a small team of talented folks each with his/her own unique skill set (be it interactive design, backend coding, Flash development, you name it.)

Back to your original question, if I had to associate one word with it it would have to be "intense" -- the work hours tend to be very long and the demands very high, but the subject matter tends to make up for it as you can imagine.

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Director at Fender. Guitarist & guitar collector. All views/opinions expressed here are my own and not Fender’s.

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Thanks man I very appreciate it.

Hi rschreck97: I'll add something Brad has been too modest to mention. In his post, "Welcome to the Fender Lounge Forums" at the top of the Forum homepage, he has written:


All I'm going to say is: take that with a big pinch of salt. These fellas are working for Fender rather than some other IT operation for a reason...

We're in good hands.

Cheers - C

I agree with Ceri all the way. Brad does an outstanding job to make the forum the best there is.Kind of like a boxing ref ,the best ones are the ones you dont even notice in a fight.

Thnk you again, Brad, for arguably THE best musician's e-lounge on the intertnet of this and both adjacent arms of the galactic spiral.

I can't remember when I went to another forum as the Fender forums are the best and most professionally aranged and administered bar none.

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'65 Strat,65 Mustang,65 Jaguar,4 more Strats,3 vintage Vox guitars,5 Vox amps,'69 Bassman with a '68 2-15 Bassman cab,36 guitars total-15asst'd amps total,2 vintage '60s Hammond organs & a myriad of effects-with a few rare vintage ones.

I agree these forums are supurb, but more importanly.......

....WOW! A Fender "Stratocaster® 9000" with the highly desirable "flux capacitor in the thing-a-ma-jig" sounds truly amazing!

Brad, is this something I should ask Mike Eldred in custom shop?

Enjoy!

Andy (very excited!)

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Pending Greatness

TRANSLATION:
"It is my job to read all the posts from all of you who I affectionately refer to as 'the forum maggots'. It's my job to make sure that you don't swear or post links to porn."


TRANSLATION:
"They make me carry and set up the flat screens. But they give us a free box lunch. The egg salad is excellent."


TRANSLATION:
"It is just me and three developers that are all in India because it is cheaper. I still need a cheat sheet to keep their names straight."


TRANSLATION:
I work from home and have to set my alarm to make sure I don't miss the Young & the Restless. It comes on early ... well before the crack of noon.




(J/K, Brad -- )

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Laughing out loud with fear and hope, I have a desperate plan ...