It is currently Mon Mar 16, 2020 8:09 am

All times are UTC - 7 hours



Post new topic Reply to topic  [ 8 posts ] 
Author Message
Post subject: Give Products Two Names
Posted: Fri Feb 07, 2020 11:34 am
Offline
Hobbyist
Hobbyist

Joined: Tue Jul 18, 2017 7:19 am
Posts: 6
Your amps should have two names.
The first name is the 'brand' name such as the Mustang™ I amp.
The second name is the target audience such as "Great Beginner Amp" for the Mustang™ I amp.
The reason is that amps get complex quickly ... the Mustang I vs. LT50 for example.
You'll find YouTube videos from instructors saying that beginners buy amps that are beyond what they can understand and wind up selling them.
But with a second name, or even just a better description, dealers are less likely to over-sell to a novice.

For example the Mustang I's main description heading is "LET YOUR CREATIVITY RUN WILD".

Is that what that amp is really for? ... to give you the options to be creative?

Shouldn't be it "The Right First Amp - Great Sound, Easy Controls"


Top
Profile
Fender Play Winter Sale 2020
Post subject: Re: Give Products Two Names
Posted: Fri Feb 07, 2020 1:16 pm
Offline
Professional Musician
Professional Musician

Joined: Fri Oct 06, 2017 6:46 pm
Posts: 1209
Location: ʞɹo⅄ ʍǝN
Fender takes the opposite approach.

Fender Mustang:

Image

Fender Mustang:

Image

As much as I agree, the concept will never make it past their Marketing department. Labeling an amp as "Great Beginner Amp" means intermediate and advanced players won't buy them, right? Or at least that's how your average marketing person sees it.

Also, one more thought about that: You have 2 people using a Mustang amplifier. One of them is 12 years old and just starting out. The other is a seasoned professional who is 67 years old and has played through tube amps all their life. In that particular scenario, there's a pretty good chance the 12 year old "beginner" is more apt to have the technical skills to traverse a complex computerized interface than the 67 year old pro.


Top
Profile
Post subject: Re: Give Products Two Names
Posted: Fri Feb 07, 2020 2:20 pm
Offline
Hobbyist
Hobbyist

Joined: Tue Jul 18, 2017 7:19 am
Posts: 6
""Great Beginner Amp" means intermediate and advanced players won't buy them, right?"

No. Intermediate and advanced players have intermediate and advanced knowledge and don't care what the name or label is - they will buy what's best regardless - for example I think the best bass in the world is the Ibanez Mikro as it's exactly what I want and it matters zero that it's their student bass at 28.5" and $179. I bought two and had one de-fretted.


Top
Profile
Post subject: Re: Give Products Two Names
Posted: Sun Feb 09, 2020 1:10 am
Offline
Professional Musician
Professional Musician

Joined: Fri Oct 06, 2017 6:46 pm
Posts: 1209
Location: ʞɹo⅄ ʍǝN
You missed this part:
ghost_of_strings wrote:
"Or at least that's how your average marketing person sees it"

I am not a marketing person so I don't see it that way. But a lot of people in marketing would. My guess is you're not a marketing professional either.

Seems like you're getting lot of support here with this idea eh?


Top
Profile
Post subject: Re: Give Products Two Names
Posted: Sun Feb 09, 2020 7:04 am
Offline
Hobbyist
Hobbyist

Joined: Tue Jul 18, 2017 7:19 am
Posts: 6
"Or at least that's how your average marketing person sees it."

That's fair ... but I think Fender strives to hire far above average people.

Your claim is that they're unable to tell the difference between an intermediate or expert versus a beginner ... that a person with "intermediate or excellent" skill suddenly, inexplicably, loses that skill when entering a music store.

The evidence for something like that would be seeing music personalities use entry-level equipment in a professional live situation.

Someone might cite the example of Clapton using a (vintage tube) Fender Champ for recording but this is indeed an example of exactly my claim ... an expert who is expertly choosing the right equipment for the right purpose ... his application was not to use a beginner amp but to be able to overdrive the post stage of the amp without it being too loud in a small space.

In other words ... those with knowledge are not dissuaded from buying a 'beginner' amp because of a simple label.


Top
Profile
Post subject: Re: Give Products Two Names
Posted: Sun Feb 09, 2020 8:05 am
Offline
Professional Musician
Professional Musician

Joined: Fri Oct 06, 2017 6:46 pm
Posts: 1209
Location: ʞɹo⅄ ʍǝN
The example was Mustang I vs LT25. When Clapton uses one of those particular amps on stage or in the studio, I'll eat my hat. :lol:


Top
Profile
Post subject: Re: Give Products Two Names
Posted: Sun Feb 09, 2020 5:48 pm
Offline
Amateur
Amateur

Joined: Tue Oct 18, 2016 7:50 am
Posts: 192
:lol: :lol: :lol: :lol: ...


Top
Profile
Post subject: Re: Give Products Two Names
Posted: Sat Feb 15, 2020 10:27 am
Offline
Rock Icon
Rock Icon
User avatar

Joined: Sat Mar 22, 2008 10:38 am
Posts: 12973
Location: Canada
Lemme see. When Jim Marshall introduced his amps in 1962 he was telling the Fender amp (first introduced in ‘46) crowd that there was a new sheriff in town. But, all was not gold in them thar hills. Fender snuck into that territory and shot back with their Blackface amps in ‘63 where Fender Twin Reverb and Vibrolux hit their mark. I guess Marshall didn’t see that coming. The towns got bigger and the two sheriffs survived to this day.

FSB

_________________
Hello, big guitar. Meet my little fingers.


Top
Profile
Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 8 posts ] 

All times are UTC - 7 hours

Fender Play Winter Sale 2020

Who is online

Users browsing this forum: No registered users and 2 guests


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum

Search for:
Jump to: