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Post subject: Re: If you were a Fender CEO for a day ...
Posted: Wed Jan 27, 2016 7:54 am
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jeffo46 wrote:
If I were the CEO of Fender for just one day , I'd have to treat myself to a Custom shop made, 1959 Telecaster with a sweet Blonde finish and then call it a day while I go home with my new guitar ! LOL !

With a 2+ year wait time for Custom Shop guitars, that would be quite some feat.


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Post subject: Re: If you were a Fender CEO for a day ...
Posted: Wed Jan 27, 2016 8:52 am
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I'd re-introduce the four nut width options they had on some models back in the 60's. I'd also extend the American Design Experience to global customers.

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Post subject: Re: If you were a Fender CEO for a day ...
Posted: Wed Jan 27, 2016 9:13 am
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Eljay wrote:
I'd re-introduce the four nut width options they had on some models back in the 60's.

At least a "narrow" and "wide" option would be welcome. Granted, much of the sales is going to be to young folks with small hands, or emerging markets where people tend to have smaller hands, but it reads like "one size fits all" socks, with the small print saying "size 8-11".

Eljay wrote:
I'd also extend the American Design Experience to global customers.

I'd kill the design experience in a heartbeat. Competing with your retailers doesn't make them happy, which the current CEO should know well from experience.


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Post subject: Re: If you were a Fender CEO for a day ...
Posted: Wed Jan 27, 2016 10:55 am
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arth1 wrote:
I'd kill the design experience in a heartbeat. Competing with your retailers doesn't make them happy, which the current CEO should know well from experience.


I'll never understand the motivation for this in the first place. It totally destroys the concept of a franchise, which legitimate dealers are compelled to pay DEARLY for.

:roll:

Arjay

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Post subject: Re: If you were a Fender CEO for a day ...
Posted: Wed Jan 27, 2016 4:29 pm
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If I were the Fender CEO for one day, it would have to be on PAY DAY! :wink:


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Post subject: Re: If you were a Fender CEO for a day ...
Posted: Thu Jan 28, 2016 6:38 am
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arth1 wrote:
jeffo46 wrote:
If I were the CEO of Fender for just one day , I'd have to treat myself to a Custom shop made, 1959 Telecaster with a sweet Blonde finish and then call it a day while I go home with my new guitar ! LOL !

With a 2+ year wait time for Custom Shop guitars, that would be quite some feat.


I didn't think about that. Well, I would have to go with a American Standard then.


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Post subject: Re: If you were a Fender CEO for a day ...
Posted: Thu Jan 28, 2016 7:16 am
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Retroverbial wrote:
I'll never understand the motivation for this in the first place. It totally destroys the concept of a franchise, which legitimate dealers are compelled to pay DEARLY for. :roll: Arjay
It doesn't make much sense to me either, Arjay, so I'm thinking maybe there's something else missing from the equation. Maybe there's something we're not considering to explain why Fender is, apparently, competing with its own retailers.

Is it possible that Fender direct sales are targeting customers who prefer or need to shop online and therefore would not be buying from a retail outlet? I dunno ... I'm just spit-balling here ...

Cheers!
BM

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Post subject: Re: If you were a Fender CEO for a day ...
Posted: Thu Jan 28, 2016 8:50 am
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They make more money on a sale when they sell direct to the customer. Either that, or all the retailers are selling out of the kindness of their hearts.

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Post subject: Re: If you were a Fender CEO for a day ...
Posted: Thu Jan 28, 2016 9:26 am
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Retroverbial wrote:
arth1 wrote:
I'd kill the design experience in a heartbeat. Competing with your retailers doesn't make them happy, which the current CEO should know well from experience.


I'll never understand the motivation for this in the first place. It totally destroys the concept of a franchise, which legitimate dealers are compelled to pay DEARLY for.

:roll:

Arjay

I've never really looked at the Design Experience options. The only thing that would make it a better choice than going to a licenced dealer (in my mind) is if I can mix a few options not normally found in a production guitar...(say, a double-bound Thinline Telecaster painted Fiesta Red with a tortoiseshell pickguard shaped like the pickguard on the Merle Haggard Tele, a four-way switch, a P90 in the neck position and a flatpole Tele bridge pickup and a rosewood fingerboard on a big chunky neck...not that I've ever thought about it, lol)...if there's not that many options, or the limits within the options are really tight, it's not really something I'd be interested in anyway.

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Post subject: Re: If you were a Fender CEO for a day ...
Posted: Thu Jan 28, 2016 1:22 pm
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First thing I'd get logged into the forums to see what's happening in the "talk to the company's CEO" board.
Second, I'd give away picks, strings, and t shirts for participation in all areas of user interaction.(free Promo)
Third, I was noticing on the career job board how Fender was looking for a brand manger type and mentioned Coachella in the post. Wouldn't it be cool if everyone knew how many artists were using Fender products and what kind? Even in comparison to other brands. Have a booth backstage for product upgrades and setups streaming with interviews. Give special one offs for people to use at the event, then auction or sweepstakes some for charity. Interview everyone about their tone creation techniques and post online to show the users how they can achieve similar tones. Everyone from the squier user to the custom shop user should be able to delve into their favorite artist's gear and produce Fender quality results. Then I'd walk around the show's FMIC promo booth, drinking a beer, listening to comments about our company. Burp!! Then I'd limo home thinking about the new strings in the mail every month subscription club.(Do we throw in picks with that? Build points toward free practice amps?...:) Then I'd have another beer...


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Post subject: Re: If you were a Fender CEO for a day ...
Posted: Thu Jan 28, 2016 2:34 pm
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Screamin Armadillo wrote:
Name one brand, model, type or manufacturer that works better than the basic old tube amp whose design in based in the 1960's?


This, The Mesa Simulclass power section?

Image

Bluguitar's lovely little toy?

http://www.bluguitar.com/AMP1.html

Fractal? I can't hear the difference stage or studio.

http://www.fractalaudio.com/

Armadillo I think Fender as an amp company at least are very limited. Which yeah I'll agree is a dire shame. Sadly I think they've rested on their laurels in amp design for decades. The world has moved on from 1968.
That said, I think the Supersonic is a jaw droppingly good amp. I tried one out when I went to get my Boogie. And side by side I found the sound quality equal. The only reason I chose to get the Mesa was because I knew I'd get close enough to the Fender sounds I want from the Mesa. But wouldn't get the Mesa sounds from the Fender.

Conversely Fender, Vox and Marshall really are the classic amplifiers. Think of how many times you've heard, read, wrote or said "that Fender sound" or "that Vox sound".
Consequently, those companies are absolutely imprisoned by their past successes. Everything from Fender, Gibson, Vox and Marshall is supposed to sound like something that was popular 30 or 40 years ago. Those companies are incapable of moving on because the audience they've played to since they started won't accept new things from them. Look at Gibson's MinE-Tune for example. I put one on my LP JR, my gigging guitar. It's played well over 100 gigs in 2 years. And never let me down. It's convenient, fast, reliable. Allows the performing guitarist to lose a pedal onstage (I hate having more than a footswitch in front of me. Though I've recently gone Gsystem). Yet it's rejected for the most ludicrous of reasons. "people should train their ear". Yeah sure, but during a gig ain't the time to do it.

So yeah, maybe your idea of another name for innovative products is a good idea in light of that. However I'd hate for the company that made it's name on innovation. Bringing us incredible space age creations such as the Strat and the P Bass. Resigned to only making clones of antiques. Though yeah, I think they ought take a bit more pride in the name before unleashing the latest craziest invention.

That said, I as CEO for a day would cut down the plethora of model options.
2 Strats, A Tele, 2 Basses. And whatever series of amp we were making for that year. Around about the 5,30,60 and 80watt versions.
Keep the workforce focused.

All the mods and variations we see these days came from players, not guitar builders. People that needed to make what they had do stuff it wasn't designed to do, found ways to make it do as they wanted. We're losing that.

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Post subject: Re: If you were a Fender CEO for a day ...
Posted: Thu Jan 28, 2016 4:18 pm
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nikininja wrote:
... That said, I as CEO for a day would cut down the plethora of model options.
2 Strats, A Tele, 2 Basses. And whatever series of amp we were making for that year. Around about the 5,30,60 and 80watt versions.
I don't know if I would limit the model choices to just two Strats, one Tele, and two basses, but I do agree with you nikininja that there are way too many models currently in production.

Cheers!
BM

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Post subject: Re: If you were a Fender CEO for a day ...
Posted: Fri Jan 29, 2016 2:21 am
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StringTree StratoMaster wrote:
First thing I'd get logged into the forums to see what's happening in the "talk to the company's CEO" board.
Second, I'd give away picks, strings, and t shirts for participation in all areas of user interaction.(free Promo)
Third, I was noticing on the career job board how Fender was looking for a brand manger type and mentioned Coachella in the post. Wouldn't it be cool if everyone knew how many artists were using Fender products and what kind? Even in comparison to other brands. Have a booth backstage for product upgrades and setups streaming with interviews. Give special one offs for people to use at the event, then auction or sweepstakes some for charity. Interview everyone about their tone creation techniques and post online to show the users how they can achieve similar tones. Everyone from the squier user to the custom shop user should be able to delve into their favorite artist's gear and produce Fender quality results. Then I'd walk around the show's FMIC promo booth, drinking a beer, listening to comments about our company. Burp!! Then I'd limo home thinking about the new strings in the mail every month subscription club.(Do we throw in picks with that? Build points toward free practice amps?...:) Then I'd have another beer...


Welcome to the Forum StringTree StratoMaster. Cool first post "burp", lol. You would have a good day as Fender's CEO. Have fun here.

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Post subject: Re: If you were a Fender CEO for a day ...
Posted: Mon Feb 01, 2016 12:55 pm
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nikininja wrote:
That said, I as CEO for a day would cut down the plethora of model options.
2 Strats, A Tele, 2 Basses.

All the mods and variations we see these days came from players, not guitar builders. People that needed to make what they had do stuff it wasn't designed to do, found ways to make it do as they wanted. We're losing that.

I don't know if I would gut the guitar line that much, but I agree there are too many models (including signature models)...I would at least offer rosewood and maple fretboards on each model type, and more color choices.

...however, I have to disagree (to a certain degree) about people, especially younger players, not having the creativity to mod their own guitars. I see a lot of the young players in the Armadillo Teen's circle of friends modifying and customizing their instruments, with everything from pickup swaps and killswitch installs to aesthetic changes (pickguards, pup covers, etc.). Some are doing this to upgrade or repair a cheap instrument, and some are doing it for personalization purposes (making it "theirs")...they are pretty fearless in that regard.

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Post subject: Re: If you were a Fender CEO for a day ...
Posted: Mon Feb 01, 2016 1:30 pm
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Yes I see completely what you're saying in that regard. People are willing to modify their guitars more now than ever before. But... that has been curtailed to people performing well tried and tested, common modifications. Rather than experimenting with something they need and some crazy idea of how to make it happen.

Nah, I'd leave the rosewood/maple board thing to a year by year rotation. One hardtail, one tremolo variation every year.
Just to be awkward ;-)

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