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Post subject: Squire S=73 by Fender
Posted: Mon Jul 12, 2010 9:34 am
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I am currently in the process of buying a Squire S-73 By Fender.
I don't know and can't find anything of substance about this guitar.
I find a few reviews about how great a guitar it is. If so, how come you don'y see it in the market place?
It's a good loking guitar and looks a bit like a LP SG
Any help, pointers, opinions, ETC are welcome


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Posted: Mon Jul 12, 2010 11:49 am
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Joined: Thu Jun 21, 2007 11:42 am
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The S-73 has been discontinued for a few years now. You don't see many of these around probably because they didn't sell well -> hence the decision to discontinue them.

A classic case of a guitar maker trying to tap into a market that they are out of their element in. Fender/Squier making a guitar VERY similar to a Gibson/Epiphone SG. If someone wanted an SG, they would just buy the real deal Gibson or Epiphone one and not the "kind of" looks like one S-73 is my thought. Same thing happened when Gibson and Epiphone (Epi being the worse offender) tried to put out Strat and Tele "inspired" guitars in the 80's and 90's. They sold badly. The guitars might play well, but I think people just would rather have the real deal from the original maker.

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Obligatory gear list: Fender, Rickenbacker, Gibson, Gretsch, Vox, Martin, and more Fender.


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